| CREATIVE STRATEGY | RESEARCH | EXPERIENCE DESIGN | SPORTS BUSINESS | CULTURAL CURATORSHIP | IMAGE DIRECTION | COMMUNITY DESIGN

| CREATIVE STRATEGY | RESEARCH | EXPERIENCE DESIGN | SPORTS BUSINESS | CULTURAL CURATORSHIP | IMAGE DIRECTION | COMMUNITY DESIGN

MOALLC. CREATIVE STRATEGY POV

Beyond projects, cultural moments.

Beyond experiences, timeless memories.

Beyond content, stunning visuals.

Beyond presentations, tailored solutions.

Beyond retail, product-centered experiences.

Beyond casting, connections with key talents and future-shaping communities.

Projects*

Creative Strategy for Cultural Impact©

There is a particular kind of person who has worked with Kobe Bryant, curated community for Virgil Abloh in Brazil, walked into SXSW speaking alongside MIT neuroscientists, and made every executive in the room feel like they were finally in the right place, at the intersection of Business and Culture. MOALLC. is that person, and she has been building toward this moment since she first stepped onto a volleyball court at age seven.

Within the industry, her wide-ranging polymath background has been shaped through collaborations with diverse global clients and iconic figures such as Kobe Bryant, Ronaldinho Gaúcho, Marina Abramović, and Virgil Abloh, as well as leading organizations including MIT, LVMH, Nike, Ambev, Comme des Garçons, WGSN, SXSW, Primavera Sound, and the Brazilian Football Confederation (CBF).

MOALLC. is committed to radical creativity and measurable business impact, connecting influential lifestyle networks across the world. Her purpose is to create cultural legacies, reimagine business practices in alignment with today's global challenges, and provide tools and frameworks to empower the next generation of creators, through her proprietary method, CREATIVE MATRIX©.

MOALLC. is a translator of the zeitgeist. By understanding the dynamics of the multigenerational post-pandemic mindset and exploring the future of innovation within the creative industries, she is introducing her new theory Athletes Are the New Creatives™, developed in partnership with The Business of Sports and WGSN.

clients & collaborations,

clients & collaborations,

creative school,

creative school,

sports business specialist,

sports business specialist,

brazilian youth culture,

brazilian youth culture,

virgil abloh w/ collaborations,

virgil abloh w/ collaborations,

innovative stage&xp design,

innovative stage&xp design,

Collage of screenshots from news articles and images showing Ludmilla performing at Rio's Rock in Rio festival with bright stage lights, dancers, pyrotechnics, and crowd scenes.
Collage of images showing Ludmilla performing at concerts, backstage, and on stage, with social media posts and news headlines about her performances in The Town event.

Latest Projects

Latest Projects

LATEST PROJECTS:

  • BTG PACTUAL, In-company for Marketing Leaders

  • ON Running, Ambassadors Day

  • BOMA, Kappa Collab Campaign

  • LVMH, Sports Platform

  • Universal Music, Eurosummer Strategy

  • Tz da Coronel, Odisseia Era/Tour

  • Lacoste, Launch Strategy

  • WGSN, Future of Sports Research

  • Nozy, Sportainment Report

Clients & Collaborations

SPORTS BRANDS

Lacoste
Nike
Adidas
Puma
On Running

FASHION

LVMH
Commes des Garçons
Sacai
Melissa
Prada

TECHNOLOGY‍ ‍

BTG Pactual
Google
Facebook
Samsung
Netflix

SPORTS

Kobe Bryant
Ronaldinho Gaúcho
Bia Haddad
Wimbledon
CBF

BEVERAGES

Stella Artois
Chandon
Coca-Cola
Heineken
Red Bull

MEDIA

Hypebeast
Vogue
I-D
Fast Company
NSS Magazine

MUSIC

Universal Music
Spotify
Primavera Sound
Rock in Rio
Lollapalooza

ARTISTS

Marina Abramovic
Travis Scott
Virgil Abloh
Anitta
Ludmilla

CONGLOMERATES

Unilever
Ambev
Walmart
Pepsico
Pernod Ricard

About Moa.

MOA LLC. Creative Director from Brazil / Elisa Gijsen

Main Services

Full-service Creative Strategy & Execution
Research & Consumer Insights
Experience Design
Stage Design
Sports Marketing
Community Strategy & Curatorship
Cultural Research / Data Intelligence / Social Listening
Executive Training / In-company

Locations

São Paulo
London
Paris

Recognition

Innovative Methods
Cultural Impact
Multidisciplinary Collaboration

Graduation

Strategic Design
Politecnico di Milano and Unisinos
Italy/Brazil

Post-degree
Sports Business
Kedge Business School
France

Soft Skills

Innovation Mindset
Team Work
Problem-Solving

Hard Skills

Creative Direction & Strategic Design
Market Research & Trend Forecasting
Curatorship